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Three Steps to Better Book Marketing
It’s nearly 2015, but many publishers and authors still rely on outmoded approaches to book marketing. To be fair, that’s because some of the fundamentals haven’t changed. But the digital market is...
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Why All Publishers Can and Should Go Direct-to-Consumer
Many publishers think direct-to-consumer (D2C) programs are difficult to implement, expensive to operate and generate heaps of extra work that their bottom lines can never justify, leaving those...
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Three Direct-to-Consumer Steps Every Publisher Can Take
In my last post, I made the argument that not only should all publishers establish robust direct-to-consumer (D2C) programs regardless of their size, but that small and mid-size presses are in some...
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Pentian CEO: ‘Publishing with a Purpose Is a Privilege’
In the latest entry in Digital Book World’s series Interviews in Innovation, we sat down with Enrique Parrilla, founder and CEO of the Spanish crowdfunding publisher Pentian. One trouble people find...
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How Modern Publishers Should Use Direct Sales
If you were writing a business plan to set up a new consumer goods business, which of the following two strategies would make most sense? Strategy 1: Identify a market which, while mature, has publicly...
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What Are the Ingredients of a Successful Marketing Plan?
Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it...
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