It’s nearly 2015, but many publishers and authors still rely on outmoded approaches to book marketing.
To be fair, that’s because some of the fundamentals haven’t changed. But the digital market is more crowded than it’s ever been, and even new social media platforms and other online tools are different today than they were twelve months ago.
To help you brush up, book marketing expert Beth Bacon offers three ways to upgrade your marketing tactics:
- Use book reviews strategically;
- Experiment with email price promotions;
- And scrap the pricey book launch.
Related: Digital Book World 2015’s Dedicated Marketing Track Explores the Latest Strategies for Publishers
To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!
Amazon’s One-Hour Delivery Gets Good Marks (Quartz)
The e-tailer has moved swiftly over the past year to build out its logistics operations in order to match the immediacy of physical retail, rolling out a one-hour delivery service for Prime members in New York City this month. One commentator gives it a spin and comes away impressed.
Battle for Online Customers Unfolds on Supply Chain (TechCrunch)
According to one analyst, “order fulfillment is now the key criteria consumers evaluate when making a purchase online,” leading e-commerce leaders like Amazon to focus their innovations on supply chain and delivery solutions.
How to Write a Better-Selling Book Blurb (DBW)
Dismiss that short scrap of descriptive copy at your own risk. In the digital market, book blurbs are arguably tasked with doing more heavy lifting in terms of driving sales than they used to be. Here’s a guide to writing a compelling blurb optimized for online book buyers and metadata systems.
DBW Daily is running in an abbreviated format during the holiday season, but look for the full news roundup you’re used to on January 2, 2015. Happy holidays!