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Webcast: Rethinking Social Media in Book Marketing–New Approaches to Driving...
Join Digital Book World on Tuesday, December 16 at 12:00pm ET / 9:00am PT / 5:00pm GMT for a free webcast where you will learn how to adjust your social media marketing efforts to turn engagement into...
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How Publishers Can Regain Leverage
“At a time when Amazon sells nearly half of all their books, book publishers come to negotiations with less leverage,” according to author and New Yorker contributor Ken Auletta. That remains the case...
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Hachette Joins with Gumroad to Sell Books on Twitter
With the ink on its new Amazon contract barely dry, Hachette opens up a new distribution channel outside the e-tailer’s ecosystem. Partnering with the e-commerce platform Gumroad, which earlier this...
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Why Book Marketing (Still) Starts and Ends with the Website
It’s almost 2015, and so much in the publishing industry remains in flux, from publishers’ distribution channels to their methods of driving consumer awareness and discovery—even book content itself....
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Three Steps to Better Book Marketing
It’s nearly 2015, but many publishers and authors still rely on outmoded approaches to book marketing. To be fair, that’s because some of the fundamentals haven’t changed. But the digital market is...
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Why All Publishers Can and Should Go Direct-to-Consumer
Many publishers think direct-to-consumer (D2C) programs are difficult to implement, expensive to operate and generate heaps of extra work that their bottom lines can never justify, leaving those...
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Three Direct-to-Consumer Steps Every Publisher Can Take
In my last post, I made the argument that not only should all publishers establish robust direct-to-consumer (D2C) programs regardless of their size, but that small and mid-size presses are in some...
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Pentian CEO: ‘Publishing with a Purpose Is a Privilege’
In the latest entry in Digital Book World’s series Interviews in Innovation, we sat down with Enrique Parrilla, founder and CEO of the Spanish crowdfunding publisher Pentian. One trouble people find...
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How Modern Publishers Should Use Direct Sales
If you were writing a business plan to set up a new consumer goods business, which of the following two strategies would make most sense? Strategy 1: Identify a market which, while mature, has publicly...
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What Are the Ingredients of a Successful Marketing Plan?
Today’s readers and book buyers are savvy. Ads are not enough to get a potential customer’s attention, and being bombarded daily with emails, texts, posts, tweets, shares, images and videos makes it...
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